Recently I noticed this image and shadow on the window at a Starbucks. They are using the word “rethink” to try to sell their new, ‘make lattes at home machine.’ I just like the image.
I like how it is backwards, yet you know exactly what it says.
I like the way that the initial word, as it was placed on the window, has additional life through the shadows it casts.
And, I like the word. It is a cliche, but it feels like it describes life pretty well these days. We are rethinking everything, or, so it seems.
chris aho (rev. dr. christopher r aho) 